keeping the old in the new
We worked closely with The Caxton club to make sure we captured the essence of their image. Even though the new website is modern and responsive, its look and feel keep alive the over 100 year-old history of the club and the fact that much of the passion in the club is centered around a love of collected, antique books.
Below is a comparison of the old site and the current Wild Apricot site.
In working with the Caxton Club, we were sensitive to the importance of getting the look and feel of the website in line with the members' perception of their organization, so we presented several visual styles for them to consider. Below are three options that were reviewed prior to arriving at the final design.
We were also asked to create some promotional pieces for The Caxton Club's latest publishing venture, Chicago by the Book: 101 Publications That Shaped the City and Its Image. These were created in the style of the book, to keep all the events connected, visually.